Guide to Aligning Sales and Marketing for Quality Leads

Your marketing and sales department are all working toward the same goal, so why not work together? By improving processes and communication, your marketing team can work their mojo on your leads to set your sales team up for success. When marketing qualified leads are ready to become sales qualified leads, your sales team can efficiently convert leads to sales through targeted, meaningful conversations.

This eBook includes valuable strategies, processes, and tools for growing revenue through:

• Creating a Lead Scoring System
• Defining Qualified Leads for Both Sales and Marketing
• Generating Sales Qualified Leads
• Using a Customer Relationship Management (CRM)
• Closing the Loop Between Sales and Marketing